The Bachelor of Business Administration (BBA) Program at Naogaon University is designed to provide students with a strong foundation in business principles and managerial practices. The curriculum combines theoretical knowledge with practical applications to prepare graduates for leadership roles in the corporate world, entrepreneurship, public sector, and global business environments. The program focuses on developing critical thinking, communication, leadership, and analytical skills to meet the demands of today’s dynamic and competitive market. The BBA Program is structured to achieve the following learning outcomes:

Domain Knowledge:
The program offers in-depth knowledge in core business areas including marketing, finance, management, accounting, human resource management, and business law, providing a solid base for professional success.

Research Understanding:
Students are trained in business research methods, market analysis, and data-driven decision-making to solve real-world organizational challenges and contribute to business innovation.

Critical Thinking Ability:
The program nurtures analytical and strategic thinking skills, empowering students to evaluate business problems, explore alternatives, and make informed managerial decisions.

Leadership Skills:
Through presentations, case studies, team projects, and internships, students develop leadership qualities such as communication, collaboration, problem-solving, and ethical decision-making.

Global Citizenship:
Graduates are prepared to operate in global business environments with an understanding of cross-cultural issues, corporate social responsibility, sustainability, and ethical practices in business.